Privacy Policy - The Purple Giraffes

Welcome to The Purple Giraffes (“we,” “us,” or “our”).
We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website [www.thepurplegiraffes.com], contact us, or use our services such as Website Design, Hosting & Domain Management, and AI SEO.

By using our website or services, you agree to the terms outlined in this policy.

1. Information We Collect

We collect information to help us deliver the best possible experience and results for your business.

a. Information You Provide to Us

When you contact us, complete a form, book a call, or purchase a service, we may collect:

Your full name and contact details (email address, phone number, business name)
Website URL and service preferences
Billing and payment details
Any information you share with us about your project or business goals

b. Information We Collect Automatically

When you visit our website, we may collect:

Your IP address and device type
Browser type, version, and operating system
Pages visited and time spent on our site
Traffic source (e.g., Google, LinkedIn, direct visit)
Cookies and similar technologies to improve functionality and analytics

We use this data to understand how people use our site, improve user experience, and optimize our marketing performance.

2. How We Use Your Information

We use your data to:

Deliver and manage our Website Design, Hosting, and AI SEO services
Communicate with you about projects, proposals, or updates
Send invoices and manage payments securely
Improve our services and website functionality
Share marketing tips, updates, or offers (only if you’ve opted in)
Comply with legal, tax, and regulatory obligations

We never sell your data. Ever.

3. Legal Basis for Processing (GDPR & POPIA Compliance)

We process personal data based on:

Your consent, when you subscribe or contact us
A contract, when you purchase or use our services
Legitimate interest, when we analyze trends to improve our business
Legal obligations, such as tax or compliance requirements

4. Sharing Your Information

We may share limited information with trusted third parties who help us operate our business — such as:

Hosting providers (e.g., Hostinger, Xneelo)
Payment processors (e.g., PayFast, PayPal, Stripe)
Email and CRM tools (e.g., ConvertKit, MailerLite, GoHighLevel)
Analytics and advertising platforms (e.g., Google Analytics, Meta Ads)

All third parties are required to keep your information secure and use it only to perform their designated function.

5. Cookies and Tracking

We use cookies to make your experience smoother and more personalized. Cookies help us:

Remember your preferences
Understand how visitors use our site
Improve SEO and website performance
Show you relevant content and offers

You can control or disable cookies through your browser settings at any time.

6. Data Retention

We only keep your data for as long as needed to:

Deliver our services
Maintain business records for legal or accounting reasons
Improve your future experiences

When your data is no longer needed, we delete or anonymize it securely.

7. Your Privacy Rights

Depending on your country, you have the right to:

Access and receive a copy of your personal data
Correct inaccurate or outdated information
Request deletion of your data
Withdraw consent at any time
Lodge a complaint with your local data protection authority

To exercise these rights, email us at hello@thepurplegiraffes.com.

8. Data Security

We take your security seriously.
We use industry-standard encryption, secure servers, and password-protected systems to keep your data safe from unauthorized access, loss, or misuse.

While no system is 100% foolproof, we do everything in our power to protect your information.

9. Links to Other Sites

Our website may link to other websites (for example, client projects or tools we recommend). We are not responsible for their privacy practices and encourage you to read their policies before sharing any information.

10. Changes to This Policy

We may occasionally update this Privacy Policy to reflect new laws, technologies, or improvements to our services.
The latest version will always be available on this page, with the “Last Updated” date clearly shown.

11. Contact Us

If you have any questions, concerns, or requests regarding your personal data, please reach out to us at:

The Purple Giraffes
Email: hello@thepurplegiraffes.com
Website: www.thepurplegiraffes.com
Location: Cape Town, South Africa