The Purple Giraffes

Nutrition & Wellness Coach

When Fiona, a nutrition and wellness coach, first approached me, she didn’t have a website to represent her brand or connect with potential clients.

This limited her ability to reach a wider audience and share her expertise beyond word of mouth.

I designed a clean, professional website using her brand colours of light green and white, creating a fresh, calming feel that reflected her holistic approach to wellness.

The streamlined layout allows visitors to quickly understand her services, book sessions, and engage with her content.

Since launching, the website has transformed Fiona’s business. Within the first three months, she grew her email subscriber list by 45%, thanks to a simple sign-up form integrated on her homepage.

Her weekly recipe emails now reach a growing audience, strengthening her credibility and building trust with potential clients.

Website analytics also showed a 60% increase in consultation inquiries compared to her previous offline strategy.

Today, her website acts as both a lead-generation tool and a central hub for engagement, giving Fiona the confidence and structure to scale her coaching practice.

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