Electrician

James, an experienced electrician in London, had been running his business for five years, serving both residential homes and commercial properties.

While his reputation for reliable work was strong, his online presence wasn’t helping him grow.

His existing website appeared outdated and failed to generate leads, leaving potential clients uncertain about how to contact or book his services.

Despite having a logo in his brand colours of red and blue, the overall site lacked clear direction and strong calls-to-action, which meant his online traffic wasn’t converting into customers.

To solve this, I redesigned his website with a stronger focus on usability and lead generation.

The most impactful change was placing a prominent Book Now form at the very top of the homepage, making it easy for customers to schedule his services instantly.

This small but powerful addition provided clarity and convenience, leading to a noticeable increase in enquiries and bookings. Combined with a refreshed design that highlighted his services and reinforced his branding, James now has a website that doesn’t just showcase his business, it actively works as a tool to bring him new clients.

I’m Anzel Botha, and I founded this business for growth-focused leaders like you. CEOs who are tired of marketing reports filled with jargon, SEO strategies that don’t scale, and vendors who vanish the moment the invoice clears. After years in IT, project management, and digital strategy, one truth became clear, even the best companies are being overlooked online because their SEO doesn’t match the sophistication of the rest of their business.

I saw teams wasting budget on outdated tactics that delivered surface-level metrics but no real business growth. So, I built something better: an SEO solution grounded in AI, automation, and a business-first strategy. Not just for clicks or rankings, but for measurable visibility, lead generation, and long-term ROI.

Since 2017, I’ve helped companies stop being invisible and start owning their space in search on Google and AI platforms like ChatGPT and Perplexity. With over 4 years of SEO expertise and a system designed for scalability, I work alongside leadership teams to transform their websites into engines of qualified growth.

This isn’t just SEO. It’s a performance asset. CEOs work with me because they’re done gambling on generic agencies and want a strategic partner who brings clarity, consistency, and results. You’ll know exactly what I’m doing, why it matters, and how it’s impacting your bottom line.

Here’s why that matters now more than ever: Over 86% of SEO professionals now use AI in their strategy, and 68% of marketers report a lift in ROI as a result. The companies adopting these tools aren’t just improving, they’re pulling away from the pack.

If your brand isn’t showing up in emerging AI search platforms, it’s not just behind, it’s at risk.

This is where strategic visibility starts. And that’s what I’m here to deliver.